Unknown to many, Dua Lipa has been hinting at her upcoming collaboration with Puma for the past several months. Her Instagram followers may have observed her fondness for 90s-inspired looks adorned with butterfly accents. It is now clear that she has incorporated her fascination with these winged creatures into her new collection.
Lipa’s upcoming collaboration with Puma, named Flutur, which means butterfly in Albanian, will be released on December 18th. The collection will feature stunning iridescent butterfly designs, as revealed by Lipa in an Instagram gallery. Additionally, Lipa teased fans with a sneak peek of a green thong, although it is unclear whether it is part of the full collection. The first capsule will include shrunken baby T-shirts, a sneaker, and a hoodie, with more additions to come in 2022.
Dua Lipa expressed that the Puma x Dua Lipa Flutur collection holds a special significance for her beyond just its aesthetic appeal. She shared that ʙuттerflies embody transformation, hope, and metamorphosis, making them more than just beautiful creatures to her. In particular, she highlighted the past year in which the ʙuттerfly has held even greater symbolism and meaning for her.
Lipa took to Instagram to share additional photos of her upcoming collection. The line boasts affordable prices ranging from $30 to $110 and will be sold exclusively on Puma’s website.
Naturally, the entire campaign comes with a captivating video that brings it to life. The renowned German photographer Daniel Sannwald directed the clip, which showcases a mesmerizing “psychedelic fairy tale” that portrays Lipa’s transformation from a cocoon to a vibrant butterfly, emerging from darkness into Technicolor. While it’s challenging to describe this trippy, computer-generated wonderland, Lipa’s fans are bound to relish every single second of it.
